Our Mission
The pet industry is worth over $150 billion globally — and it is full of overpriced products, misleading marketing, and sponsored recommendations disguised as honest reviews. We started PawPicks to change that.
Our mission is simple: find the best pet products at every price point, test and compare them honestly, and present our findings clearly so any pet owner can make a confident decision in minutes instead of hours.
Who We Are
PawPicks is run from Haarlem, Netherlands, by a small team of pet owners who believe that good information should be free and honest. We do not accept payments from brands to feature their products, we do not allow advertisers to influence our rankings, and we disclose every affiliate relationship transparently.
We are animal lovers first, and content creators second. Every product we review is evaluated the way we would evaluate it for our own pets.
Our Values
Independence
We are not sponsored by any brand. Our rankings are based entirely on product quality, customer reviews, and value for money. No brand can pay to appear higher in our lists.
Honesty
We include cons for every product we recommend. If something has a real weakness, we say so — even if it is our top pick. No product is perfect and we do not pretend otherwise.
Transparency
We earn a small commission when you buy through our Amazon links. This does not affect our rankings or recommendations. We disclose this on every page because you deserve to know.
Pet Welfare First
We never recommend a product we would not use ourselves. Pet health and safety is always the first criterion in every review we publish.
Contact Us
Have a question, product suggestion, or want to report an error in one of our reviews? We read every message.
📍 Haarlem, Noord-Holland, Netherlands